Alex Ogle // Experiential Design & Creative Direction
EXPERIENTIAL DESIGN + CREATIVE DIRECTION
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Full Speed at Cisco GSX

 

Full Speed at Cisco GSX

 

Full Speed Cannon and Laser Maze Engagements at Cisco’s annual GSX Conference in Las Vegas

 
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At the Speed of Sales

Each year, Cisco gathers their top salespeople from around the world in Las Vegas for what they call GSX, the Global Sales Experience. Embracing the theme, “Full Speed,” Spinifex created the Laser Maze Challenge and the Full Speed Machine Smoke Cannons.

In the Laser Maze, attendees (either individually or in teams) answered quiz questions based on Cisco sales, and the results of the quiz impacted the difficulty of a laser maze room that attendees had to race through as quickly as possible.

At the Full Speed Machine, attendees took their picture and choose a full speed-related phrase to commit to. Then they aimed and fired a fog ring at a large screen above the convention floor where the ring transitioned into an animation with their picture, chosen statement, and home region (pulled from their badge on check in).

In the end, both engagements were massive successes for GSX and had enthusiastic attendees waiting in lines to take part, embracing the Full Speed mantra.

 
 
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Client
Cisco

Agency
Spinifex

Role
UX Design, UI Design, Concept Development, Motion Design, Art Direction, Onsite Installation & Support