Intuit Dome’s 233 million pixel-Halo screen is a first of its kind, and Spinifex Group was tasked to not only create the content for the Halo, but to craft a gameday experience that engages and excites every fan in the arena. Among the most unique contributors to that experience are the Fan Activations, games and activities that pull in all 18,000 ticketholders unlike anything seen before.

The Halo Effect

When the LA Clippers set out to build the most technologically advanced arena in sports, Spinifex Group was tasked with a monumental challenge: making the Halo Board into a living, breathing part of the game. In addition to delivering the scoreboard and video content, we transformed the 38,000-square-foot double-sided 4K canvas into a giant interactive engine. Our goal was to turn every spectator into a participant, moving beyond passive viewing to create a fully synchronized stadium environment. This vision was realized through a suite of high-energy Fan Activations that bridged the gap between the digital screen and the physical seats, ultimately earning the Halo experience a Bronze at the 2025 Clio Sports Awards.

The heart of this engagement lies in the seamless integration of the Intuit Dome’s unique hardware—specifically the 18,000 in-seat buttons, PixMob LED lights, and real-time audio tracking. As Creative Director, I oversaw creative development and production of custom-coded games like "Repeat the Beat," a stadium-sized version of Simon Says, and an immersive "Mentalist" color-guessing experience. From high-stakes Trivia and branded Candy Crush to modern, tech-infused twists on stadium classics like Karaoke, Dance Cam, and Kiss Cam, every moment is designed for to keep fans engaged and energized. By harnessing the power of the Halo we ensure that every fan isn't just watching the game—they are a vital part of the show.

Client
Los Angeles Clippers

Agency
Spinifex Group

Role
Fan Activation Creative Direction, Art Direction, UX/UI Design, Onsite Installation