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A guest wearing a jetpack rig collecting Lightning Badges in the interactive game
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Live Events·Interactive

Salesforce Lightning Badge Catchers

Interactive, motion-tracking jetpack game inspired by Salesforce's Lightning Platform for their massive annual Dreamforce Conference in San Francisco. Guests took flight while working together to collect Lightning Badges, racing against each other and the clock.

My tasks included helping to develop the concept, mapping out the UX and gameplay, developing storyboards, designing the UI, art direction for the visuals and animation, UI design and UI animation, and mixing the sound and music from our composer.

Salesforce
Spinifex Group
  • Concept Development
  • UI Design & Art Direction
  • Sound & Music Mixing, UI Animation
Guest in the jetpack rig reaching for a Lightning Badge overhead⤢
Close-up of a guest mid-flight in the motion-tracking rig⤢
Two guests racing to collect badges side by side⤢
A guest reaching for a badge as the crowd watches⤢
Wide shot of the Lightning Badge Catchers booth at Dreamforce⤢
Large screen tallying badges caught above the game floor⤢
At The Speed of Lightning Guests worked together to catch badges mid-air, jetpack-style, racing the clock as a team.
Full crowd view of the Lightning Badge Catchers activation at Dreamforce⤢
Guest suspended mid-air reaching for a Lightning Badge⤢
Close-up of the Lightning Badge game UI on the overhead screen⤢
Wide shot of a guest catching a badge as the crowd cheers⤢
UI screen showing badge collection progress⤢
UI screen showing the leaderboard between rounds⤢
Final score screen celebrating the winning team⤢

Guests took flight, working together to catch every badge.

© Alex Ogle, Experiential Design + Creative Direction