Hello There
I’m Alex, a Creative Director and Designer with more than 15 years of experience spanning digital, interactive, and experiential work. A foundation in digital design, marketing, and advertising has evolved to focus on projects where the digital and physical converge—particularly in themed entertainment. Recent work has included leading and contributing to immersive projects that integrate technology, physical spaces, and multimedia to tell stories, captivate, entertain and educate audiences. I consider hands-on creativity, clear communication, and the ability to align diverse teams around a shared vision to be among my strongest defining characteristics.
A graduate of the College of Design, Architecture, Art and Planning (DAAP) at the University of Cincinnati and proudly hailing from Pittsburgh, PA, I am an optimist with a passion for life and a love for people. A few other loves of mine include urban planning, storytelling, theme parks, public transportation, and Muppet action figures.
I’ve been a member of the Themed Entertainment Association (TEA) since 2015.
Oh and in case you’re wondering, Randlev is my middle name. It’s Danish.