EXPERIENTIAL DESIGN + CREATIVE DIRECTION
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HondaLens Live AR

 

HondaLens Live AR Vehicle Presentation

 

A first-of-its-kind, presenter-led Augmented Reality presentation at Auto Shows across the U.S., bringing the world of social content-creator culture into the Auto Show space

 
 
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Invisible Made Visible

To celebrate the release of Honda’s first hybrid SUV, the CR-V Hybrid, Honda wanted to take its traditional Auto Show stage presentations to the next level.

Enter HondaLens Live, a first of its kind, presenter-led, Augmented Reality stage presentation, tracking and rendering AR content on the vehicle in realtime, and streaming wirelessly to a massive LED wall backdrop.

The content of the show adapts live to each individual presenter’s speed and movement, resulting in a unique experience that brings our modern social content-creator culture into the Auto Show space.

 
 
 
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Client
Honda

Agency
Spinifex Group & George P. Johnson

Role
Creative Direction, Concept Development, UI Design, Art Direction, Sound and Music, UI Animation