EXPERIENTIAL DESIGN + CREATIVE DIRECTION
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Penguin Trek

 

Penguin Trek

 

SeaWorld Orlando's newest coaster, Penguin Trek, debuted on July 7, 2024. This family-friendly coaster in the Antarctica Realm features thrilling launches and speeds of up to 43 mph, along a 3,020-foot track with a penguin habitat finale. With video and audio content courtesy of Spinifex Group, Penguin Trek raises the bar on themed attractions at SeaWorld.

 
 
 
 
 

Chilling Out

Penguin Trek redefines the family coaster experience with its innovative design and immersive theming, inviting guests on an adventure through ice caves and rough terrain en route to a colony of Penguins. Complementing the interior scenic design, Spinifex created a dramatic Antarctic vista featuring Adelie penguins, Gentoo penguins, and Orcas, all framed by windswept iceberg peaks within an ocean water environment with falling snow particles.

Spinifex also created an array of audio soundscapes for the attraction, including the queue, station, interior show scenes and key points along the exterior track. Music is integrated with dramatic effects such as cracking ice and howling winds to tell the story and further elevate the guest experience.

SeaWorld Orlando's commitment to providing diverse thrills for all family members is evident in Penguin Trek's unique indoor/outdoor coaster experience. This latest addition to the coaster family promises to be another crowning jewel in a park already celebrated for its coaster excellence.

 
 
 
 

Client
United Parks & Resorts / SeaWorld Orlando

Agency
Spinifex Group

Role
Audio and Visual Media Creative Direction, Concept & Story Development, Onsite Installation