Alex Ogle // Experiential Design & Creative Direction
EXPERIENTIAL DESIGN + CREATIVE DIRECTION
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Lightning Innovation River

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Lightning Innovation River

 

Multi-touchscreen experience at Salesforce’s Dreamforce ‘18 Conference taking guests on a journey paddling down Innovation River and stopping at different campsites, each telling the story of a Salesforce partner company

 
 
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Take Me to the River

This Multi-touchscreen experience at Salesforce’s Dreamforce 18 Conference took guests on a journey down Innovation River, paddling their raft down the river and stopping at different campsites, each telling the story of how a Salesforce partner company found success using the Lightning platform.

Utilizing the large touchscreen table, guests dragged the paddles of their raft to paddle, while dragging and dropping elements within each story introduced them to the functionality of the Lightning platform itself. These elements along with animated story segments turned Salesforce’s initial request of a partner stories gallery into a fun and interesting experience that told partner stories in a unique way and created opportunities for Lightning experts to engage guests.

 
 
 
Early River Concept

Early River Concept

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Client
Salesforce

Agency
Spinifex Group

Role
Concept Development, UX, Art Direction, UI Design, 3D