Guests paddling their raft on the Lightning Innovation River table
Interactive•Live Events

Lightning Innovation River

A multi-touchscreen experience at Salesforce's Dreamforce Conference took guests on a journey down Innovation River, paddling their raft down the river and stopping at different campsites, each telling the story of how a Salesforce partner company found success using the Lightning platform.

Utilizing the large touchscreen table, guests dragged the paddles of their raft to move downstream, while dragging and dropping elements within each story introduced them to the functionality of the Lightning platform itself. These elements, along with animated story segments, elevated Salesforce's initial request for a partner-stories gallery into a fun and dynamic experience, one that told partner stories in a unique way and created opportunities for Lightning experts to engage guests.

Salesforce
Spinifex Group
  • Concept Development
  • UX & UI Design
  • Art Direction
  • 3D
Guests interacting with the Lightning Innovation River touchscreen table⤢
Close-up of guests dragging raft paddles on the touchscreen table⤢
Form Factor and Interactive Input Concepts
Raft graphic concept for the Innovation River experience⤢
Raft graphic concept, alternate angle⤢
Raft graphic concept, alternate colorway⤢
Early concept render of the Innovation River touchscreen table⤢
Innovation River app gallery screen, campsite story⤢
Innovation River app gallery screen, partner story detail⤢
Innovation River app gallery screen, partner success story⤢
Branding Concepts
Partner campsite scene, logo variant A⤢
Partner campsite scene, logo variant B⤢
Partner campsite scene, logo variant C⤢
Partner campsite scene, logo variant D⤢
Partner campsite scene, logo variant E⤢
Partner campsite scene, logo variant F⤢
Partner campsite scene, logo variant G⤢
Partner campsite scene, logo variant H⤢
Partner campsite scene, logo variant I⤢
Partner campsite scene, logo variant J⤢
Partner campsite scene, logo variant K⤢
Partner campsite scene, logo variant L⤢
UX & UI Development
User flow diagram for the Innovation River experience⤢
User flow diagram, continued⤢
UI design exploration for the touchscreen table⤢
UI design exploration, alternate screen⤢
UI design exploration, final screen⤢
Touchscreen UI, get ready prompt⤢
Touchscreen UI, station reached⤢
Touchscreen UI, story initiated⤢
Touchscreen UI, story playing⤢
Touchscreen UI, app builder interaction⤢
On the Show Floor
Guests gathered around the Innovation River table at Dreamforce⤢
Wide shot of the Innovation River installation on the show floor⤢
Guests engaging with the Innovation River experience⤢
Guests paddling downstream on the Innovation River table⤢
Closing wide shot of the Innovation River experience⤢

Partner stories, told one campsite at a time.