Scion Los Angeles Auto Show Interfaces


Client: Scion by Toyota
Agency: Spinifex
Role: UI Design, Motion Design

As one of my first big projects at Spinifex, I designed all of the touchscreen interfaces for Scion’s presence at the 2015 Los Angeles International Auto Show. While our partners at George P. Johnson built the kiosks themselves, I designed attract loops, UI and any additional video content needed for three separate engagements: Scion Pure Process, Tuner Challenge, and Power Player, plus a special guests screen.

Taking my inspiration from a recent sleek and modular redesign of the Scion website, each engagement needed to feel part of the Scion family, but also have its own identity. In the end, the process (including install) was extremely rewarding, and it was great to see all of my designs in the booth on show day.